Naturally curious, passionate, highly motivated and creative
These are traits that drive me to create meaningful human experiences that not only engage people but exceed their expectations.
With a wealth of experience in many sectors I’ve been fortunate to work with numerous leading businesses, ranging from retail brands, fashion stores and restaurants to financial institutions and brand activations. By understanding the motivations, goals and needs of a business, I’ve been able to transform consumer experiences while accelerating business success.
From ideation and strategic positioning to design and delivery. My previous experience has allowed me to create a body of work that demonstrates clear strategic thinking and innovative problem solving. In addition to strong core design skills and a deep understanding of brand architecture, I am able to express my ideas through strong sketching, conceptual storytelling and visualisation skills.
As a service designer I am able to focus on the problem from a macro view, see the solution needed and then drill down to each individual puzzle piece itself. I am human-centred in my approach to iterative problem-solving, empathetic and collaborative when it comes to ideation and experimentation, all of which drive innovative solutions that people will love.
“I have a strong belief that the key to good design is having an understanding of people”.
Recommendations
“I loved working with Paula, she brought a warm energy to the studio and a wealth of knowledge and skillsets. She is extremely curious and analytical throughout a project from start to finish, with a keen eye and attention to detail. Paula takes a strong strategic and empathic approach, always thinking of the connection between user & brand. Her ideas are articulated via expressive hand drawn sketches all the way through to polished renders. Paula is a great value add to any design team, she is honest, she will challenge you and she will push any project and exceed expectations.”
— Bonita Moulton-Smith, Design Director at Downstream
“Paula is a very talented designer with a strong focus on creating great customer experiences. She is creative, smart and very hard working with a beautiful style - her design sketches are works of art. I enjoyed working with Paula as she was able to engage a range of her skills from planning and interior design, to digital and brand design. She has a keen interest in Service Design and Human Centred Design and I am confident that her studies in this new field will complement her already strong design skills. I wish Paula every success in her design career - we live in dynamic times and you would do well to have someone like Paula on your team.”
— Roy Tavenor, Chairman RED DESIGN GROUP